Digital Communication assistant
Kusmi Tea Paris
July 2017 - December 2017
My missions were:
Community management:
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Content management on social media. On Facebook & Instagram in France, Italy, USA, UK, Deutschland and the international pages (Total community of more than 200k)
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Ensure digital communication coordination between all the countries and provide the necessary content.
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Brand content management : creation of visuals, guidelines for shootings, shooting supervision, etc.
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Being a driving force to bring new ideas of operations, launches, etc. For exemple the creation of a Chatbot (on ChatbotNation) to help customers to choose their Christmas gifts.
Give a try to the Chatbot :
Web & E-CRM:
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Coordination of product launches to insure 360° consistency on French and foreign branches sites. On global events like "Pink October" or Le Thé Blanc Alain Ducasse.
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Proofreading and briefing of landing pages and newsletters
Reporting:
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KPI analysis on social medias depending on the country
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Weekly benchmark of concurrents and digital innovations
Feel free to ask for references if needed !
