Digital Communication assistant

Kusmi Tea Paris 

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July 2017 - December 2017

My missions were: 

Community management:

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• Content management on social media. On Facebook & Instagram in France, Italy, USA, UK, Deutschland and the international pages (Total community of more than 200k)

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• Ensure digital communication coordination between all the countries and provide the necessary content. 

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• Brand content management : creation of visuals, guidelines for shootings, shooting supervision, etc.

• Being a driving force to bring new ideas of operations, launches, etc. For exemple the creation of a Chatbot (on ChatbotNation) to help customers to choose their Christmas gifts. 

         Give a try to the Chatbot : 

Web & E-CRM:

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• Coordination of product launches to insure 360° consistency on French and foreign branches sites. On global events like "Pink October" or Le Thé Blanc Alain Ducasse. 

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• Proofreading and briefing of landing pages and newsletters

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Reporting:

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• KPI analysis on social medias depending on the country

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• Weekly benchmark of concurrents and digital innovations 

Feel free to ask for references if needed !