©2019 by Cécile Bellon. Proudly created with Wix.com

Digital Communication assistant

Kusmi Tea Paris 

July 2017 - December 2017

My missions were: 

 

Community management:

  • Content management on social media. On Facebook & Instagram in France, Italy, USA, UK, Deutschland and the international pages (Total community of more than 200k)

  • Ensure digital communication coordination between all the countries and provide the necessary content. 

  • Brand content management : creation of visuals, guidelines for shootings, shooting supervision, etc.

 

  • Being a driving force to bring new ideas of operations, launches, etc. For exemple the creation of a Chatbot (on ChatbotNation) to help customers to choose their Christmas gifts. 

      

         Give a try to the Chatbot : 

 

Web & E-CRM:

  • Coordination of product launches to insure 360° consistency on French and foreign branches sites. On global events like "Pink October" or Le Thé Blanc Alain Ducasse

  • Proofreading and briefing of landing pages and newsletters

Reporting:

  • KPI analysis on social medias depending on the country

  • Weekly benchmark of concurrents and digital innovations 

Feel free to ask for references if needed ! 

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