Digital Communication assistant
Kusmi Tea Paris
July 2017 - December 2017
My missions were:
Content management on social media. On Facebook & Instagram in France, Italy, USA, UK, Deutschland and the international pages (Total community of more than 200k)
Ensure digital communication coordination between all the countries and provide the necessary content.
Brand content management : creation of visuals, guidelines for shootings, shooting supervision, etc.
Being a driving force to bring new ideas of operations, launches, etc. For exemple the creation of a Chatbot (on ChatbotNation) to help customers to choose their Christmas gifts.
Give a try to the Chatbot :
Web & E-CRM:
Coordination of product launches to insure 360° consistency on French and foreign branches sites. On global events like "Pink October" or Le Thé Blanc Alain Ducasse.
Proofreading and briefing of landing pages and newsletters
KPI analysis on social medias depending on the country
Weekly benchmark of concurrents and digital innovations
Feel free to ask for references if needed !