Brand marketing officer
Plezi, Paris
September 2018 - September 2019
My missions were:
Participation in the development and implementation of the Lead-Generation and Inbound Marketing strategies:
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Implementation of marketing actions in order to enhance the brand image: redefining the graphical charter of branded contents, redefine the newsletter design, work on the design of the new website.
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Participation in the branding strategy
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Implementation of the inbound marketing strategy (emailing, content strategy)
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Creation of communication, sales, web medium and content (articles, videos, banners, ebooks, info-graphics…)
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Publications on the website (Wordpress)
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Participation in the organization of events (meetups, webinars, trade fairs…)
