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Brand marketing manager assistant

Nestlé Purina Pet Care Belgium 

January 2018 - July 2018

My missions were: 

 

Support the Marketing Team on various multi-channel pet care brand activities:

  • Market analysis, sales analysis and competition analysis (Nielsen, Google Analytics) for the different Purina brands : Purina One dog/cat, Felix, Gourmet, Dentalife Friskies

  • Development of communication tools & materials with creative and digital agencies for digital and print promotion. 

  • In-store activities and promotional mechanisms: Online contests with prices, couponing, etc.

  • Coordinate internal and external events like creating a Pets at Work day at the office. 

Responsible for the activation of the Purina in Society initiatives (PINS):

  •  Plan and execute plans to build Purina brand awareness & familiarity among the company and also the consumer. 

 

  • Lead initiatives with the external stakeholders such as Villa Samson and adoption ASBL. 

 

  • Responsible for the internal program of Pets@Work and build alliances with external companies to launch the same program. 

Feel free to ask references !

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