Brand marketing manager assistant
Nestlé Purina Pet Care Belgium
January 2018 - July 2018
My missions were:
Support the Marketing Team on various multi-channel pet care brand activities:
Market analysis, sales analysis and competition analysis (Nielsen, Google Analytics) for the different Purina brands : Purina One dog/cat, Felix, Gourmet, Dentalife & Friskies.
Development of communication tools & materials with creative and digital agencies for digital and print promotion.
In-store activities and promotional mechanisms: Online contests with prices, couponing, etc.
Coordinate internal and external events like creating a Pets at Work day at the office.
Responsible for the activation of the Purina in Society initiatives (PINS):
Plan and execute plans to build Purina brand awareness & familiarity among the company and also the consumer.
Lead initiatives with the external stakeholders such as Villa Samson and adoption ASBL.
Responsible for the internal program of Pets@Work and build alliances with external companies to launch the same program.